Trust me i m lying
Trust Me, Im Lying: Confessions of a Media Manipulator by Ryan HolidayYouve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you dont know is that someone is responsible for all this. Usually, someone like me.
Im a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In todays culture...
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch--online and off.
Why am I giving away these secrets? Because Im tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. Im pulling back the curtain because I dont want anyone else to get blindsided.
Im going to explain exactly how the media really works. What you choose to do with this information is up to you.
Media Manipulation and Unconventional Marketing: Author Ryan Holiday on "Trust Me I'm Lying"
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I started with Ryan Holiday. No, writing is cool now. You can bring your means of production anywhere in the world and open up shop. If you ask me, you can add shining a light right into their eyes to that — what he reveals is astonishingly awful, yet irreversibly eye-opening. Each of the lessons comes from a different chapter of the book, or combines the ideas of multiple chapters in one, since they were similar.
It's easy to get in the media. Just lie, cheat and bribe. Describing Gawker , Jezebel , Business Insider and many other blogging news portals as a 'monster' that can't be tamed, Holiday blows the lid on a corrupt, page-view-centric media that is destroying lives. The first part, I imagine, is what most people will be most interested in. Holiday uses real examples from his own work and what he's seen others do, to explain how to manipulate the media into reporting whatever you want -- boosting profits and destroying others. Holiday created fake personas and sent fake scoops to blogs, then wrote fake comments and provided fake traffic time and time again.
Confessions of a Media Manipulator
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this.
He's best known as the main PR person for American Apparel. The book details Holiday's experience with the media business, particularly , "how blogs like Gawker, BuzzFeed , and The Huffington Post drive the media agenda" and how bloggers are " slaves to money, technology, and deadlines. Holiday believes that, if you're cynical enough, you can shape much of what the public reads, sees, and watches, especially online. The following is a slideshow excerpt of his book, published with permission from Holiday. World globe An icon of the world globe, indicating different international options. Search icon A magnifying glass.