Edward bernays father of public relations
The Father of Spin: Edward L. Bernays and The Birth of Public Relations by Larry TyeThe Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernayss life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.
Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
Edward Bernays: Social Engineering, Advertising and Marketing
Edward Bernays , in full Edward L. Bernays was a year old when his parents moved to New York City from Austria , where his uncle, the psychoanalyst Sigmund Freud , was beginning his work. After graduating from high school at age 16, Bernays attended Cornell University , where, to placate his father, he earned a degree in agriculture in He abandoned farm products after a brief obligatory sally into the grain market and found work editing a medical review. This brought to his attention a play, Damaged Goods , whose would-be producer found popular taboos against the subject—venereal disease—insuperable. Bernays organized a scheme to muster endorsements of the play by civic leaders, and, as a result, the play was produced successfully and Bernays found his true calling.
Edward Bernays, nephew of Sigmund Freud, can be considered the father of public relations and propaganda. Bernays literally wrote the book on propaganda, public relations, and manipulating public opinion. What Newton is to Physics , or Adam Smith is to economics , Bernays is to Propaganda which he later dubbed public relations, somewhat ironically playing public relations on behalf of the term propaganda which he himself popularized. His subsequent books followed a similar theme of explaining influence and the ethics of influence. Bernays used his powers for the good, bad, and ugly, and it is only through studying Bernays that we can understand the complexity, morality, and implications of his work. Anyone interested in politics , social sciences , or marketing owes it to themselves to study Bernays. You can read Propaganda by Bernays online here.
Edward Bernays, pioneer American publicist who is generally considered to first to develop the idea of the professional public relations counselor—i.e., His mother was Freud's sister, Anna, and his father was a successful grain merchant.
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Bernays rebrands ‘propaganda’
Edward L. Throughout his career, he provoked intense reactions. People loved him or hated him. Even today, those who knew him describe him as either the grand patriarch of public relations or as a pompous, over-bearing braggart. But, none of them denies his importance to the evolution of public relations and its literature. One of Bernays' most annoying yet recognizable quirks throughout his life was how frequently and how blatantly he reminded people that he was a nephew of Sigmund Freud. Bernays may have even edited some of them.
While no single person can claim exclusive credit for the ascendancy of advertising in American life, no one deserves credit more than a man most of us have never heard of: Edward Bernays. The fact that 20 years have elapsed since his death provides a fitting opportunity to reexamine his legacy. The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, and our ideas suggested, largely by men we have never heard of….
His best-known campaigns include a effort to promote female smoking by branding cigarettes as feminist " Torches of Freedom " and his work for the United Fruit Company connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in Of his many books, Crystallizing Public Opinion and Propaganda gained special attention as early efforts to define and theorize the field of public relations. Citing works of writers such as Gustave Le Bon , Wilfred Trotter , Walter Lippmann , and his own double uncle Sigmund Freud , he described the masses as irrational and subject to herd instinct —and outlined how skilled practitioners could use crowd psychology and psychoanalysis to control them in desirable ways. His great grandfather was Isaac Bernays , chief rabbi of Hamburg. Bernays was a "double nephew" of Viennese psychoanalyst Sigmund Freud —by virtue of his mother, Freud's sister , and of his father's sister, Martha Bernays Freud , who married Sigmund. The Bernays family moved from Vienna to the United States in the s. Ely Bernays became a grain exporter at the Manhattan Produce Exchange, then sent for his wife and children.