Any publicity is good publicity
Quote by Pierre Choderlos de Laclos: “All publicity is good publicity.”
Really, There Is No Such Thing As Bad PR
And in some cases, this is true. Just the other day, we talked about how Kanye West is the king of controversy. It seems like the more negative attention he gets, the more people buy his albums. But Kanye is the exception, not the rule. Just ask BP. Do you think they enjoyed being in the spotlight for the disastrous oil spill in the Gulf?
As far as circuses are concerned, he was right. But the same holds true for any aspect of the entertainment industry, including publishing. The trick is to generate enough publicity — bad or good. Thompson, Outlaw Journalist , obviously understands this principle. He also has a great sense of humor.
Barnum, the 19th century American showman and circus owner. Barnum was a self-publicist of the first order and never missed an opportunity to present his wares to the public. As with many other supposed quotations, there's no hard evidence to link the 'bad publicity' quotation to him. The proverbial expression began to be used in the early 20th century. The idea that no publicity can do harm is clearly open to question.
Some publicists and public relations pros still have a sign on their desks that read : "There's no such thing as bad publicity." They take the.
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What's the meaning of the phrase 'There is no such thing as bad publicity'?
Any publicity is good publicity: it depends on Rael [Read Description]
He determined that, even when reviews were negative, previously unknown authors saw a one-third bump in sales. Sorensen believes his findings can be applied beyond authors to all small businesses fighting to make names for themselves. Negative PR is only helpful for small shops though. Big brands can be harmed by bad news, he says. Just take a look at Toyota's tarnished brand after all of their recalls, or how stock prices dip when companies receive negative press. World globe An icon of the world globe, indicating different international options.
In , after months of scathing media reports of cars that could accelerate out of control, Toyota had an extremely expensive problem on its hands. But bad news isn't always bad for business. After the movie Borat made relentless fun of the nation of Kazakhstan, Hotels. In a new study from Stanford Graduate School of Business, researchers say in some cases negative publicity can increase sales when a product or company is relatively unknown, simply because it stimulates product awareness. In some markets, where there are lots of competing products, they're more preoccupied with the latter. In that case, any publicity, positive or negative, turns out to be valuable. Follow-up studies affirmed the reason: Even bad reviews drew attention to works that otherwise would have gone unnoted.