Management of new product launches and other marketing projects

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management of new product launches and other marketing projects

Management of New Product Launches and Other Marketing Projects by Michael W. Lodato

A big percentage of marketing and sales work can and should be done as projects. These are jobs where a specific product, system or other deliverable must be produced by a specific date within a specific budget. One of the most challenging of these is a project to launch a new product - the focus of this book. Here are some of the things that must be ready on the launch date: the product itself including packaging, documentation and demonstration packages product support, including trained people and tools for customer support, broad-based promotion such as print ads, articles and white papers, website use, publicity releases and trade shows focused promotion efforts such as telemarketing, direct mail and seminars fully-trained salespeople to meet sales goals, guided by a sales management process a sales support organization ready to handle lead management pricing schedules along with contract terms and conditions marketing intermediaries, such as distributors and resellers, along with a group ready to train and support them, and a company-wide understanding of how customers benefit from the new product and how employees can play a role in the success if the launch. It is the authors conviction that success in performing sales and marketing work is enhanced when formal project management methodology is consistently applied. So the early chapters provide the reader with perhaps the most clearly articulated project management methodology that can be found anywhere. At the end of the book he applies the material in the previous chapters to managing new product launches. The reader will find a very ample list of launch program tasks and see how they are related in work breakdown structures. Further, there is a set of Launch Readiness Checklists and instructions on using them to control product launch projects.
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How to approach a project plan for a new product launch

Management of New Product Launches and Other Marketing Projects: Amazon. es: Michael W. Lodato Ph.D.: Libros en idiomas extranjeros.
Michael W. Lodato

Develop new products and services

Project Management. A product release is one of the most important events in the product lifecycle and the product management process. All preparations for the release require a lot of efforts and time, the participation of the team and many successful and unsuccessful attempts. What is the importance of release management process across a wide swath of industries? A product release is a new product launch or a set of new features that will provide value to customers or users. The well-prepared release is not only about the providing access to new technical functionality.

This template has everything you need to plan and execute a successful product launch. Every company wants to see their product release go as smoothly as possible, but failure remains a very real risk. The successful project launch formula consists of completing a massive checklist of tasks. Even one missed step at any stage of a new product launch can lead to a domino effect with disastrous consequences. Wrike is trusted by thousands of companies to help them launch their product as smoothly as possible. This product launch plan template breaks down the launch into 3 phases: pre-launch, launch, and post-launch. This structure allows you to more effectively plan for each distinct phase of the release, easily group tasks together, and ensure your project launch strategy is complete.

The ability to bring innovation to the market quickly, efficiently and ahead of Besides the instinctive idea of being the first, other measurable benefits are possible By referring to new products launch in the auto industry we see that these trends Project Management, Work Breakdown Structure (WBS), Statement of Work.
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Pre-launch: Deciding what to launch and how you’ll get there

By Catherine Kitcho May 16, A decade ago, the practice of product launch was not even recognized. Companies somehow got their products to market, but no one really knew how they did it. Today, companies must be smarter. If products aren't properly launched, companies can't generate revenues, grow, or even survive. With today's dynamic economy and the pressures to be more competitive and profitable, solid launch processes are even more critical.


  1. Jay D. says:

    Evaluate the market

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