The psychology of advertising book

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the psychology of advertising book

Tigers In The Mud: The Combat Career of German Panzer Commander Otto Carius by Otto Carius

WWII began with a metallic roar as the German Blitzkrieg raced across Europe, spearheaded by the most dreaded weapon of the 20th century: the Panzer. No German tank better represents that thundering power than the infamous Tiger, and Otto Carius was one of the most successful commanders to ever take a Tiger into battle, destroying well over 150 enemy tanks during his incredible career.
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Science Of Persuasion

Must-Read Psychology Books to Make Your Marketing Irresistible

Bob M. His research interests include persuasion, social influence processes and the dynamics of "automatic" consumer behavior. His research focuses on such issues as the effectiveness of marketing and selling techniques, advertising effects, and nonconscious influences on consumer goal pursuit and purchase behavior. He is a former president of the European Association of Social Psychology, a Fellow of numerous psychological societies e. One of his major research interests is strategies of attitude and behaviour change, and he has published widely on this topic. The Psychology of Advertising.

Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. Finding libraries that hold this item The book would make a useful tool for professionals working in fields such as advertising, public health, public services, and political communication who are interested in responding to Dill Scott's call for educating practitioners in psychology. The authors have done an outstanding job of explaining and summarizing complex topics in a manner that advanced undergraduates and graduate students can understand and appreciate. The book is thorough, accurate and scientifically grounded and is the most sophisticated and advanced summary of the host of psychological processes that influence advertising effectiveness. Kardes, College of Business, University of Cincinnati, USA"This book provides an impressive, elaborate and thoroughly researched review of the academic literature on the psychology of attitudes and attitude change, with an emphasis on advertising and consumer behaviour.

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Goodreads helps you keep track of books you want to read. Want to Read saving…. - Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse.

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity even to causes we have not heard of before , voting for political candidates even of questionable reputation , and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This book discusses key topics from the fields of social and consumer psychology. Important questions are addressed in the volume such as:. What are the psychological processes responsible for the effectiveness of advertising? This is the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss this research in the context of recent developments in the fields of social and consumer psychology. It presents and discusses results of both classic and contemporary studies in an engaging style that avoids highly technical language.

It provides a well written overview of the research, I learned a lot from reading it, and enjoyed it greatly! Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity even to causes we have not heard of before voting for political candidates even of questionable reputation and changing our health-related lifestyles for better or worse. The impact of advertising is often Subile and implicit, but sometimes blatant and impossible to overlook. This is the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising and to discuss this research in the context of recent developments in the fields of social and consumer psychology. It presents and discusses results of both classic and contemporary studies in an engaging style that avoids highly technical language. Read more

Please leave this field empty. Winning over the minds and hearts of consumers can be a daunting task without the know-how. Luckily, practitioners and academics alike have taken on the challenge of unraveling the myths and mysteries behind how our brain works, and packed their pearls of wisdom in book form. To help you enhance your persuasion skills, I have reviewed five must-read psychology books that offer invaluable insights into what makes people tick as well as practical techniques to make your marketing efforts irresistible. You would be surprised to learn why you make certain choices, including the reasons why one particular brand resonates with you, or why you keep recommending a certain brand in your conversations. The techniques presented here, however, should be applied with caution.

4 COMMENTS

  1. Germain B. says:

    The Psychology of Advertising 1st Edition. This book discusses key topics from the fields of social and consumer psychology. Bob M. Fennis works as an Professor in Consumer Behavior at the Department of marketing at Groningen University, the Netherlands.

  2. Victorine L. says:

    The Psychology of Advertising 2nd Edition. Bob M. Fennis works as an Professor in Consumer Behavior at the Department of marketing at Groningen University, the Netherlands. His research interests include persuasion, social influence processes and the dynamics of "automatic.

  3. Spencer F. says:

    The psychology of advertising (Book, ) [inti-revista.org]

  4. Adela N. says:

    Find a copy in the library

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