Digital strategies for powerful corporate communications
Digital Strategies for Powerful Corporate Communications by Paul A. ArgentiThe explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In todays Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterdays news.
Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion.
International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to
Manage brand identity and company reputation
Build a culture of engagement and transparency
Turn stakeholders into company evangelists
Manage internal communications across time zones and language barriers
Recruit and retain the best talent
Develop compelling messages based on customer and investor needs and desires
Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players.
This groundbreaking book will teach you how to gain real, manageable control over your organizations communications in todays virtual world.
ISBN 13: 9780071606028
Over the past twenty-five years Professor Paul A. Argenti Hanover, NH has provided management, leadership, and corporate communication consulting and training for over corporations and non-profit organizations around the world. Argenti has taught management and corporate communication starting in at the Harvard Business School, from at the Columbia Business School and since as a faculty member at Dartmouths Tuck School of Business, which is one of the most highly rated and prestigious business schools in the world. Courtney M. She is also the editor of PR News and an active contributor to magazines and journals serving the business community. Barnes lives in New York City. Du kanske gillar.
inti-revista.org: Digital Strategies for Powerful Corporate Communications ( ): Paul A. Argenti, Courtney M. Barnes: Books.
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