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Jab, Jab, Jab, Right Hook Quotes by Gary Vaynerchuk
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Social Media Strategy (Jab, Jab, Jab, Right Hook)
Gary Vaynerchuk's new book will help you rethink how you market and sell to your customers. He explains how you have to constantly give value to others before asking them to buy your products and services. In the book, Vaynerchuk gives numerous examples of how companies like Dunkin' Donuts and Lacoste have successfully or unsuccessfully used popular social media tools including Facebook, Twitter, Instagram and Pinterest. He uses enough examples for each tool that you gain a solid understanding of what works and what doesn't in the context of each one. Vaynerchuk has a lot of credibility in the social media space, with three books now and a growing consulting company called VaynerMedia , which has Fortune clients such as GE and the New York Jets. The main message in the book, and his mantra, is that you need to emotionally invest in your customers for them to care about you.
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