Como contar uma boa história

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como contar uma boa história

Storytelling: Como contar histórias sobre marcas que não têm uma boa história para contar by Umehara Parente

Storytelling: a tecnoarte de contar histórias que encantam.

Quando o Storytelling faz parte da estratégia de branding, torna-se uma poderosa ferramenta na conquista de atenção e empatia, adicionando valores humanos a uma marca e destacando-a em meio as timelines de nosso complexo mundo hiperconectado.

Alinhado ao Human Centric Marketing, o Storytelling transfere o protagonismo às pessoas, cabendo à marca o papel de coadjuvante de suas experiências reais, alcançando assim suas mentes e seus corações.

Este livro aborda desafios, estratégias, casos e soluções adotadas por empresas de sucesso, que têm as pessoas como peça central em suas histórias. Nele, são apresentados os caminhos a serem seguidos para se contar boas histórias sobre marcas, mesmo sobre aquelas marcas que não têm boas histórias para contar.
File Name: como contar uma boa histó
Size: 23810 Kb
Published 06.06.2019

O 1º passo para contar histórias

Buy Storytelling: Como contar histórias sobre marcas que não têm uma boa história para contar (Portuguese Edition): Read Kindle Store Reviews.
Umehara Parente


Overcome the various challenges of your organization with educational innovation! By combining stories and games, Sabios uses Immersive Education as a new way of learning , emotioning and getting results. Make decisions in a more accurate and fast way to get the desired outcome, from using performance indicators generating in the real time. Share your experiences anytime, anywhere, and on any device desktop, tablet, smartphone, weCog and immersive room instantaneously. Make the learner the protagonist of the learning process, encouranging him to make decisions in experiences that stimulates his reality. Create gamified learning experiences to engage people and reiterate knowledge sharing through immediate feedback. Gain efficiency with zero efforts of implantation and with simple processes of authorship, management, and navigability.

The book project represents a highly innovative approach to collaborative art practice that actively uses art and literature as vital tools to implement change on a societal level. These publications, which are hand-painted and sewn one by one, are the central axis of their creative process, with sustainability and empowerment as core values of the collective. More specifically, youth from the local the neighboring Morro do Palacio favela, as well as catadores and students from local schools, will be directly engaged in the actual outcome of the book to the extent that it will reflect their dreams, aspirations, stories and ideas. The book will also feature information about the exhibition as well as documentation of various aspects of the workshops, in addition to short stories and poems by several young Brazilian authors. The creative process involves engaging the youth to paint the covers cut from cardboard boxes either freehand or with the aid of stencils. The handmade process means that each cover will be a unique cover created out of recycled cardboard boxes. It is important to emphasize that working with youth from the favela requires long-term engagement and trust.

View previous campaigns. Belief in myths allows the comfort of opinion without the discomfort of thought. A real strategy is neither a document nor a forecast but rather an overall approach based on a diagnosis of a challenge. The most important element of a strategy is a coherent viewpoint about the forces at work, not a plan. It's when you know you're licked before you begin but you begin anyway and you see it through no matter what. You rarely win, but sometimes you do.

Storytelling: Como contar histórias sobre marcas que não têm uma boa história para contar (Portuguese Edition) eBook: Umehara Parente:
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Você precisa contar a sua história!

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  1. Megan J. says:

    Choosing the medium through which you tell your story should be a well thought out process.

  2. Aristides C. says:

    EBC | Aprenda a contar uma história usando um pedaço de barbante

  3. Tochooverto says:

    Storytelling: a tecnoarte de contar histórias que encantam. Como contar histórias sobre marcas que não têm uma boa história para contar.

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