Exploring corporate strategy text & cases
Editions of Exploring Corporate Strategy by Gerry Johnson
Exploring Corporate Strategy:Text & Cases with Companion Website Student Access Card
Over , students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management. This version of the text includes 35 long case studies from a variety of industries worldwide. For Students; Multiple choice questions, weblinks, case updates, and additional case studies.
Over , students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels. Introducing Strategy 1. Commentary The Strategy Lenses. Commentary The Strategy Lenses
New to this Edition
Practice Test Bank for Exploring Corporate Strategy, Text and Cases by Johnson 7th Edition
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