The strategy and tactics of pricing 6th edition pdf
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas T. NagleUgh, this book was a struggle to get through. One of my pet peeves is when a book refers to content in future chapters, and this book does that in abundance. It probably could have been 50pages shorter if not for all the references to forthcoming topics! The authors put out some good information, and if the reader is careful, he or she can glean the necessities of what is being said. However, there are so many subtle disclaimers that the authors hardly ever seem to take a solid stance on anything. With enough disclaimers, one can spout all sorts of half-baked ideas and strategies and never be proved wrong, a fine art, indeed.
When your boss gives you a book to read, you read it. So, I did. If you have a position with enormous amounts of flexibility in your pricing structure, then maybe this book would be good for you, if only for the copious amount of examples.
The Strategy and Tactics of Pricing: A guide to growing more profitably
Strategy and Tactics of Pricing, The (5th Edition)
The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from:. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. Thomas T. For over 30 years, he has developed many of the analytical tools for strategic pricing and profit improvement.
This updated managerial guide addresses how the rapid pace of technological advancement spurs new opportunities for business leaders to rethink their revenue models and better capitalize on this largely untapped source for driving growth. The latest edition captures firsthand insights gained from three decades of advising high-profile businesses on how to drive organic growth more profitably through strategic revenue management. Price management cannot be treated as an episodic exercise in updating price lists. The authors demonstrate the importance of making pricing decisions in anticipation of change, rather than in reaction to it. As companies manage new business realities and work to develop advanced pricing strategies, emphasis should be placed on the following:. The rise of global competition, the increase in information available to customers, and the rapid pace of change in the way value is being created and delivered to customers are making many traditional pricing models irrelevant. By understanding data, tracking pricing patterns and shaping buyer perceptions, state-of-the-art pricing systems can process extensive amounts of information near-instantaneously.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers. Show students how proper pricing can increase profitability—New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc.
Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition.
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Journal of Revenue and Pricing Management. Thomas Nagle has left a mark so profound that, in pricing, there is a time before and a there is a time after the publication of The Strategy and Tactics of Pricing. Before, that is, in , most companies — but not all! That was the environment when Tom Nagle wrote the first edition of the book. Simplifying a bit, pricing, historically, was built on two main foundations: cost accounting and economic models. Cost accounting provided a justification for cost-based pricing; the economic models largely assumed that prices were the result of market forces. Skip to main content.
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The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from:. Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers.