The waste makers by vance packard

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the waste makers by vance packard

The Waste Makers by Vance Packard

An exposé of the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals, The Waste Makers is Vance Packards pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading the environmental, financial, and spiritual character of American society.

The Waste Makers was the first book to probe the increasing commercialization of American life—the development of consumption for consumptions sake. Packard outlines the ways manufacturers and advertisers persuade consumers to buy things they dont need and didnt know they wanted, including the two-of-a-kind of everything syndrome—two refrigerators in every home—and appeals to purchase something because it is more expensive, or because it is painted in a new color. The book also brought attention to the concept of planned obsolescence, in which a death date is built into products so that they wear out quickly and need to be replaced. By manipulating the public into mindless consumerism, Packard believed that business was making us more wasteful, imprudent, and carefree in our consuming habits, which was using up our natural resources at an alarming rate.

A prescient book that predicted the rise of American consumer culture, this all new edition of The Waste Makers features an introduction by best-selling author Bill McKibben.

Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Hidden Persuaders, about how advertisers use psychological methods to get people to buy the products they sell; The Status Seekers, which describes American social stratification and behavior; and The Naked Society, about the threats to privacy posed by new technologies.

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What is THROW-AWAY SOCIETY? What does THROW-AWAY SOCIETY mean? THROW-AWAY SOCIETY meaning

Vance Packard, a journalist turned social critic whose best-selling books -- ''The Hidden Persuaders,'' ''The Status Seekers'' and ''The Waste Makers'' -- warned Americans in the late 's about the excesses of advertising, social climbing and planned obsolescence, died yesterday at Martha's Vineyard Hospital.
Vance Packard

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The Waste Makers was the first book to probe the increasing commercialization of American life—the development of consumption for consumption's sake. Packard outlines the ways manufacturers and advertisers persuade consumers to buy things they don't need and didn't know they wanted, including the two-of-a-kind of everything syndrome—"two refrigerators in every home"—and appeals to purchase something because it is more expensive, or because it is painted in a new color. The book also brought attention to the concept of planned obsolescence, in which a "death date" is built into products so that they wear out quickly and need to be replaced. By manipulating the public into mindless consumerism, Packard believed that business was making us "more wasteful, imprudent, and carefree in our consuming habits," which was using up our natural resources at an alarming rate. A prescient book that predicted the rise of American consumer culture, this all new edition of The Waste Makers features an introduction by best-selling author Bill McKibben. Vance Packard was an American journalist, social critic, and best-selling author. Among his other books were The Hidden Persuaders , about how advertisers use psychological methods to get people to buy the products they sell; The Status Seekers , which describes American social stratification and behavior; and The Naked Society , about the threats to privacy posed by new technologies.

The Waste Makers is a book on consumerism by Vance Packard. It was bestselling when it was released. The book argues that people in the United States consume a lot more than they should and are harmed by their consumption. American society overemphasizes consumption, especially the quantity rather than the quality of what it consumes, and that it therefore sacrifices culture, prudence, and a proper concern for the future. He blames these distorted values on the business community, especially on the marketers and advertisers who have beguiled the public into accepting false standards. These include ""growthmanship"" or needling purchasing appetites; throwaway strategy such as the ""disposable"" concept; and planned obsolescence, whether through styling or the calculated perishability of the product.

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The waste makers.

The Hidden Persuaders by Vance Packard - Book Review

The Waste Makers was the first book to probe the increasing commercialization of American life—the development of consumption for consumption's sake. Packard outlines the ways manufacturers and advertisers persuade consumers to buy things they don't need and didn't know they wanted, including the two-of-a-kind of everything syndrome—"two refrigerators in every home"—and appeals to purchase something because it is more expensive, or because it is painted in a new color. The book also brought attention to the concept of planned obsolescence, in which a "death date" is built into products so that they wear out quickly and need to be replaced. By manipulating the public into mindless consumerism, Packard believed that business was making us "more wasteful, imprudent, and carefree in our consuming habits," which was using up our natural resources at an alarming rate. A prescient book that predicted the rise of American consumer culture, this all new edition of The Waste Makers features an introduction by best-selling author Bill McKibben. Vance Packard was an American journalist, social critic, and best-selling author. Among his other books were The Hidden Persuaders , about how advertisers use psychological methods to get people to buy the products they sell; The Status Seekers , which describes American social stratification and behavior; and The Naked Society , about the threats to privacy posed by new technologies.

Published by Longmans Seller Rating:. About this Item: Longmans, Condition: Good. First Edition. Ships from the UK. Former Library book.

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