What is global village concept

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what is global village concept

The Global Village: Transformations in World Life and Media in the 21st Century by Marshall McLuhan

Extending the visionary early work of the late Marshall McLuhan, The Global Village, one of his last collaborative efforts, applies that vision to todays worldwide, integrated electronic network.
When McLuhans groundbreaking Understanding Media was published in 1964, the media as we know it today did not exist. But McLuhans argument, that the technological extensions of human consciousness were racing ahead of our ability to understand their consequences, has never been more compelling. And if the medium is the message, as McLuhan maintained, then the message is becoming almost impossible to decipher.
In The Global Village, McLuhan and co-author Bruce R. Powers propose a detailed conceptual framework in terms of which the technological advances of the past two decades may be understood. At the heart of their theory is the argument that todays users of technology are caught between two very different ways of perceiving the world. On the one hand there is what they refer to as Visual Space--the linear, quantitative mode of perception that is characteristic of the Western world; on the other hand there is Acoustic Space--the holistic, qualitative reasoning of the East. The medium of print, the authors argue, fosters and preserves the perception of Visual Space; but, like television, the technologies of the data base, the communications satellite, and the global media network are pushing their users towards the more dynamic, many-centered orientation of Acoustic Space.
The authors warn, however, that this movement towards Acoustic Space may not go smoothly. Indeed, McLuhan and Powers argue that with the advent of the global village--the result of worldwide communications--these two worldviews are slamming into each other at the speed of light, asserting that the key to peace is to understand both these systems simultaneously.
Employing McLuhans concept of the Tetrad--a device for predicting the changes wrought by new technologies--the authors analyze this collision of viewpoints. Taking no sides, they seek to do today what McLuhan did so successfully twenty-five years ago--to look around the corner of the coming world, and to help us all be prepared for what we will find there.
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The Global Village

Global Village: Where Cultures Connect

Critics of globalization charge that the phenomenon of globalization, especially seen through pop culture, is perpetrating a kind of cultural genocide on the world—that the largest, most dominant cultures are becoming larger and more dominant at the expense of many others. In this view, globalization is in fact another word for Americanization. However, others argue that globalization offers the potential to enrich the world culturally. To these people, the notion that the opportunities for cultural exchange brought about by globalization can help promote tolerance and diversity is very attractive. The potential enlightenment of the global village can be contrasted with the way people tended to view other nations and cultures ages ago.

Today, after more than a century of electric technology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned. Marshall McLuhan predicted the global village, one world interconnected by an electronic nervous system, making it part of our popular culture before it actually happened.
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World partnership. It is a quite indisputable truism that modern man has begun to emerge victorious in diverse areas of human activities in a tremendously influential attempt of clamouring to enter the information age thereby exploring boundaries beyond the widening horizons of the world. Modern era can be judiciously hailed as unparalleled by any other age in the annals of the known history of mankind because of the unimaginably amazing progress witnessed by almost all spheres of activity. All this is due to the improvement of science and technology which is absolutely the driving force behind the high pedestal that the world exists on today. It has already become a pre—eminent source of discussion among the critics and social reformers, and also it is really prominent that this particular concept has stirred several interpretations in relation to it.

The term global village was coined by Marshall McLuhan, a Canadian philosopher and a public intellectual, in the beginning of the s. He had a vision of technology reducing the size of the globe to that of a village, with information floating freely and simultaneously from one end to the other. McLuhan believed that interconnectivity on such a scale had the ability to heighten human awareness and bring together all political and social functions. These days, the notion of the Global Village can be applied to a variety of settings: within every workplace, community or family, we see this extension of consciousness through connectivity and communications. The world becomes a prominent global hub that houses a wide range of people from various backgrounds and paths of life.


  1. Andreas K. says:

    A Man for All Media

  2. Tafubunut says:

    The term global village describes the phenomenon of the world becoming more interconnected McLuhan based his concept on the idea that cultures would focus on communicating and move towards personal inti-revista.org term global .

  3. Karen S. says:

    Articles Junction: Explain the concept of Global Village?

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